My Motto is:
Adding Value through Better Execution
I've been a Digital Marketer since 1996-7 when friends in California first shared about Google. Literally when it came out of the garage and was being BETA tested only by students in the California university system. Being a curious geek it was fascinating to learn how Google's search engine results worked.
Any spare moment from being then a restaurateur (I was partner in launching one of Tel Aviv's first wine bars) was spent learning SEO. As Internet Marketing evolved so did my skills & experience - AdWords, Social community management, Facebook advertising,. YouTube, Twitter, Programmatic, Instagram, etc.
Fortunately, the hobby has become the career and includes working at:
Mindshare Wordlwide, DigitasLBi, Neo@Ogilvy, Reading Room, Huawei, Eurosport and The Access Group.
Past Clients I worked with are: Ford, Jaguar/Land Rover, Zurich Insurance, AMEX Travel, Fitbit, AutoTrader, Inmarsat Aviation, Sage, Dogs' Trust, Eurostar and NBA League Pass. These integrated campaigns mixed digital channels and I led teams of up to 22 implementing the strategy and tactics across multiple nations and UK only.
I enjoy creating scalable solutions for B2C and B2B businesses of all sizes and have a proven track record of results in:
Strategic marketing
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Integrated Cross-Channel Digital Marketing to meet business objectives
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Media planning, Advertising strategy and Biddable Media optimisation
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Programmatic Display / Amazon DSP/ Biddable media – execution, analysis & reporting
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Facebook Pixel - setup Events and Custom Conversions to improve your optimisation and FB audience targeting
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Building tactical plans for Persona marketing & Digital Buyer Journeys to improve Customer Experience (CX) and bottomline results (Revenue/ROI)
Website/Campaign analysis
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Google Analytics – setting up Audience segments, Custom Dimensions and Metrics, Website and Content performance analysis
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Campaign management, reporting and analysis
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Performance Analytics for optimisation and assisting wider business & creative content insights
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Google Tag Manager - setup, execution and verification advertising tags fire correctly into your Analytics & reporting
Social Media and Web strategy
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YouTube advertising and increasing performance/visibility of videos
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Facebook advertising (planning, setting up an editorial calendar and community management)
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Twitter, LinkedIn advertising
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Search Engine Optimisation (SEO) – integrating Search and Social
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Content marketing & idea generation based on Persona 'Mapping'
When not working - I'm passionate about cooking, travel, movies, biking, swimming and family.
In case you've read this far and remain interested in more details:
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Co-editor of Digital Marketing Anthology with two MBA professors - University of Michigan (ranked Top 10 nationally). Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices
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Speaker at AdTech panel – “Turning Complex Data into Actionable Insights” (Nov.2016)
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Published in Drum Magazine and multiple industry updates on WPP website (articles available upon request)
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Happily married to UK citizen and hold Indefinite Leave to Remain visa
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Fluent in English and Hebrew, and connected to Israeli VC community and emerging start-up scene
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During ages 6-20 was a competitive swimmer and Academic All-America, and thus thrive in collaborative team environments and fast paced, results oriented companies
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Past Founder & Operating Partner in Tel-Aviv’s first wine bar - closed after three successful years. Invited by the two largest café chains, with separate one year contracts, to launch their new concepts. (1997-2002)
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Worked with Henry Adaniya and Grant Achatz as General Manager of Trio and Trio Atelier. Henry took 4 chefs to national prominence and Grant is a culinary legend